Angie Brown is a self-employed virtual PA who was looking for a new logo design for her business AngiePA. She had a clear idea for the design but needed someone to bring it to life.

The logo needed to be an artistic combination of her initials ‘AB’. It required fluidity and balance with options that included gradients and shadows for added interest.

We provided the design in a range of colours for use in combination with the company colour palette. It was a nice straight-forward project thanks to Angie’s ability to communicate her vision.


Angie was also in the process of developing a second company called ‘Passion for Training’. This logo design was a relatively blank canvas but needed to show some visual link with AngiePA.

So, keeping the original colour palette and typeface we came up with 4 logo designs, each offering something different to the next. She was thrilled with the designs and chose one logo that caught her eye straight away – no edits, no amendments!

Angie was incredibly happy with the service we provided, and her Passion for Training Facebook group is becoming a huge success offering tips and hacks across a wide range of everyday computer software.

Well done Angie!



Case Study for Logo Design

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