The images you choose to represent your company should reflect the brand ethos and story. We are not just talking about your products, we are also talking about you, your team, your vehicles, your website...everything.
Images are an extremely powerful marketing tool and here's why...
Search engines increasingly prioritise visual-heavy content.
60% of consumers say they are more likely to consider or contact a business that has an image show up in local search results.
69% of British shoppers said it 'looks bad' if an irrelevant image is used by a brand.
People only remember 10% of information 3 days after hearing it, on average; adding a picture can improve recall to 65%
61% of British consumers expect marketing messages to include photos or images.
It has been suggested that visuals increase user engagement by as much as 94%!
Have we convinced you yet?
TIP - Move the yellow sliders on the images below to see the full before and after pictures.
appeal to your target audience.
Adding plants, pets and children to photos can help your audience connect with an image.
keeping your website up to date.
Need to change the face of the company? Keeping your website up to date can seem like a never-ending task.
Making sure you showcase your products in a way that reflects your brand will help consumers remember you.
the photographer has gone!
There is always one who goes on holiday the day the official company head shots are scheduled.
keeping it clean.
Present the best version of your company by keeping your images clean and tidy.