Having spoken with a few business owners in the retail industry of late, I thought I would share with you an example of how the correct use of Photoshop can help sell your products and services.
The piece above shows an item which has been placed into a new background. The item on the left has just been stuck there, no effects or adjustments have been applied. The item on the right has been properly integrated into it's surroundings using various adjustment layers to create the appropriate light and shadows.
Imagery is a very powerful tool and an extension of your company's image so taking the time to do it right really matters!