What is it?
Photoshop is part of the Adobe Creative Cloud suite and it is a program primarily designed to make changes to photographs and images but also can be used for much much more!
How does it work?
What makes Photoshop so successful is it’s use of layers.
Each aspect of your image can live in it's very own layer, whether it's an area of digital painting, a brightness/contrast or colour adjustment, an effect or an object. The layers can then be adjusted or manipulated separately without effecting anything else in the image. This versatility means you are able to create your very best masterpiece, every time!
What can you do with it?
Photoshop can be used to…
· Adjusting light/contrast/colour levels
· Blurring out certain areas of the photo to lead your eye to the required focal point
· Add or remove objects/people/animals
· Change colours
· Combine multiple objects in one image
· Remove/add backgrounds
Create Visuals – A useful tool for business who provide a bespoke but visual service.
· Draw images
· Combine multiple images to create a piece of artwork
· Digital painting
How can Photoshop help small business owners?
If you are a small business owner on a budget and you find you are regularly taken your own photos of your products – perhaps one-off upcycled furniture pieces or custom jewellery, the Photoshop can be the tool to help you create your perfect photographs - after all, not everyone has access to a professional photography studio on a daily basis!
Photoshop can help fine tune your photos so you can have that professional look for your website and marketing.
Perhaps your business offers a bespoke but visual service. Using Photoshop means you can create an artist’s impression to bulk up your proposal. Speaking from personal experience, this was a very well received part of any service and really helps the customer visualise what they were about to pay for.
So, if you think Photoshop could help your business you can do one of two things.
1) If you have the time to learn, you can subscribe to Adobe and get Photoshop for a minimum of £10 per month. Unfortunately, you cannot buy a copy of the program outright anymore, but at least this way you always have the latest version and updates, plus you have access to various online fonts, brushes and resources.
2) You can outsource the work to a professional Photoshop Service. They can probably do it in half the time, and it may not be as expensive as you think. Many companies offer a range of different payment options so there should be something to suit every budget.
So, this was just a quick insight into Photoshop but hopefully it has provided you with a bit of a better idea about how it could possibly help your business. And if you take nothing else away from this remember…
53% of customers value the quality of an image over ratings and reviews!
...and anything is possible with the Adobe Creative Cloud suite!