Case Study: Queens of Clean
Queens of Clean are a new cleaning company specialising in pre & end of tenancy cleaning, renovation & post construction cleaning, oven & carpet cleaning.
Directors Michael and Lucy came to Retro Ghost Designs to create their brand. They had some strong ideas about the style they wanted but needed help to fine tune their vision and make it a reality.
The aim of Queens of Clean was to attract new high-end customers so it was important that the branding oozed luxury and high quality. Their logo needed to be simple yet elegant and their colour scheme strong and confident.
During a socially distanced meeting, we discussed the details of design including end customer, colour schemes, the service being offered, printed materials and where the logo would be used.
The finished logo design came in two variations:
A rose gold logo over a dark grey/black background for use on business cards, marketing materials and social media. The rose gold would be represented by a clever gradient in its digital format but would be transformed into a rose gold foil on their printed products. Fancy huh?
A dark grey/black logo on a white background for use on letterheads and van graphics.
The font used for the logo was Goldenbook. This gave an air of elegance without being overly showy and the double pinstripe border makes you think of a pinstripe suit or a posh invitation to the ball. This class and sophistication shows their high-end target audience that Queens of Clean speak their language and can therefore be trusted.
Michael and Lucy were extremely happy with the service and finished product. Here is what they had to say…
“Nome at Retro Ghost Designs could not have been more helpful from our very first meeting up until we were produced with all our finished material. She helped us bring our logo for the business to life going through colours and fonts. She also went through step by step in designing our business cards and leaflets.
Her services felt so personal but also very professional and efficient. We could not recommend Retro Ghost Designs enough. Thank you Nome for all your help, you've been amazing. We are so happy with the post cards and business cards.“
It was an absolute pleasure working with Queens of Clean and if you are in need of an expert cleaning company, they really do offer a flawless service so, do look them up!